Internet Merchants Lose Thousands Each Year By Selecting the Wrong Credit Card Processor

Rio Del Mar, CA (09/15/02) – When Internet merchants first go online, they usually choose the first online credit card processor that looks good to them. That's a mistake that can costs as many as 50% of all online merchants hundreds – and in some cases, thousands – of dollars every month.

Such mistakes can make or break a subscription Web site.

WriteThinking Publishing announces an ebook that can save Internet merchants thousands of dollars in credit card processing costs. You Can Take Credit Cards Online: How to Save Thousands in Online Credit Card Processing Costs, written by online business specialist and author Michael Knowles, is the first guide of its kind. Written in clear, non-technical language, You Can Take Credit Cards Online guides merchants through the decision-making process through a series of easy-to-follow flowcharts.

"I wanted to save merchants the troubles I went through," author Knowles said. "There simply was no single place to find this information. Not on the Internet, not in the library. Now there is."

Industry experts are praising what is certain to become a key reference for the Internet entrepreneur. Merchant911.org Founder/Directory Tom Mahoney calls it "A must read for anyone thinking about establishing an e-commerce Web presence."

Moira Allen, host of Writing-World.com, says, "Knowles' book demystifies the whole process of accepting credit cards for the ordinary person who wants to get started marketing products on the Web. His price comparison spreadsheet tool was particularly informative; what a plus to be able to compare services and costs at a glance!"

For more information, or to purchase a copy, see the Web site at http://www.youcantakecreditcardsonline.com/

You Can Take Credit Cards Online: How to Save Thousands in Online Credit Card Processing Costs
Publisher: WriteThinking; ISBN 0-9724885-0-2; 1st Edition (August 2002).



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